Thursday, October 9, 2014

I couldn't resist...

Patagonia's original 'DON'T BUY THIS JACKET' campaign appeared in the New York Times on November 25, 2011, see here. 

These campaigns invariably generate a bunch of snarky headlines, many written by frivolous 'boredom' experts (also known as "business journalists") who see wastefulness as their first civic duty.  

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